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Commercial Models
Monetization
New business models and new actors arise. Existing financial realities can be an opportunity or a threat. Let's explore.
Value analysis
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Valorisation of the audience
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pricing strategy
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Competitive analysis
Programmatic sales
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DSP – SSP – Trading desks integrations
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Direct deals – Private market places
Sales organisation
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Direct sales set up
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Sales house selection and negotiation
P & L
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Budget setup
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Budget audit
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Profitability analysis
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